Why validation comes first
The most expensive mistake in software is building something nobody wants. Validation is cheap; a finished product built on a wrong assumption is not. Spend a little time proving demand before you spend real money building.
Four steps to validate
- 1. Talk to 10–20 potential users. Ask about their current problem and what they do today — not whether they'd "use your app." People are polite; behavior is honest.
- 2. Put up a landing page. Describe the product and add a clear call to action. Real click-throughs and signups measure interest far better than opinions.
- 3. Try to pre-sell. A waitlist, a deposit, or an early-access offer. People paying (or committing) is the strongest signal there is.
- 4. Build the smallest MVP. Once there's signal, build just the core workflow — see what belongs in an MVP.
What not to do
- Don't build the full product first and hope people show up.
- Don't rely on friends and family saying "great idea."
- Don't add features before anyone has used the core one.
How we help
A fast, conversion-focused landing page is the cheapest validation tool there is, and we build them in 1–2 weeks. When the signal is there, we build the MVP. Get a free estimate.