Services Work Blog Products About Start a Project

Our Web Application Development Process: From Idea to Launch

Every project we take on follows the same proven process. Here's exactly what happens from the first call to launch day.

Step 1: Discovery Call (Free)

We start with a 30-minute call to understand your business, your users, and what you're trying to build. We'll tell you honestly whether custom software is the right solution, or if an off-the-shelf tool would serve you better. No sales pressure.

Step 2: Project Scoping & Fixed Price Quote

We write a detailed scope document outlining every feature, screen, and integration. You get a fixed price — no hourly billing, no scope creep surprises. If something changes mid-project, we discuss it and adjust the scope and price together.

Step 3: Design & Architecture

We design the database schema, API structure, and user interface before writing a line of code. You review wireframes and approve the direction. This prevents expensive rewrites later.

Step 4: Weekly Sprint Development

Development happens in weekly sprints. Every Friday, you get a demo of what was built that week on a live staging server. You can click around, test features, and give feedback that gets incorporated the following week.

Step 5: Testing

Every feature ships with automated tests. We maintain 90%+ test coverage across all projects. This means fewer bugs in production and confidence that new features don't break existing ones.

Step 6: Deployment & Launch

We handle all deployment infrastructure: server provisioning, SSL certificates, database setup, CI/CD pipelines, monitoring, and backups. Your app launches on production-grade infrastructure with zero-downtime deployments.

Step 7: Ongoing Support

After launch, we offer monthly support packages starting at $2,000/month for bug fixes, feature additions, and performance optimization. Most clients stay with us because we know their codebase inside out.

Ready to Start?

Schedule a free discovery call and let's talk about your project.

BF

Written by Braxton Faust

Founder of Apex & Studio. Builder of 7 live products. Rails developer, Elixir enthusiast, and firm believer that shipped beats perfect.

Get in Touch

Need help building your product?

We build SaaS products, web applications, and landing pages. Fixed pricing, weekly demos, senior developers only.